Dell to Use Twitter for Global Mobility Event

Source: http://www.dell.com/

Round Rock, Texas, August 11, 2008


Dell will answer questions from reporters and customers in real-time online during a global news conference Tuesday (Aug. 12) unveiling the company’s new generation of mobility products.

Users of Twitter, a free social networking and micro-blogging service, will be able to ask questions about Dell’s new products and the company will “tweet” the answers. Tweets are text-based posts up to 140 characters in length.

Reporters and customers on Twitter can direct questions during the news conference to www.twitter.com/Digital_Nomads. Dell will also blog about the Global Mobility Event at Direct2Dell.

Dell is among the first major companies to offer reporters and customers the opportunity to ask questions on Twitter during a live news conference. The company will provide live updates online from the event in San Francisco, and from media events in London and New Delhi, India.
Event details:

What : Live event featuring demonstration of a new generation of fresh and innovative designs, extreme power-efficiency and connectivity that will allow users to work anytime, anywhere.

When : Tuesday, Aug. 12, 2008, 9 a.m. – 10 a.m. PDT

Where : San Francisco Museum of Modern Art (151 3rd St., San Francisco, CA 94103)

How : To register, please visit: http://www.visualwebcaster.com/event.asp?id=50463

Who : Dell executives on hand for interviews include:
Jeff Clarke, senior vice president, Dell Product Group
Margaret Franco, director, Commercial Notebooks
Steve Belt, vice president, Business Client Engineering
Ken Musgrave, director, Commercial Experience Design Group

Also joining live from London via satellite uplink:
Mark Jarvis, Chief Marketing OfficerFor more information about Dell’s use of social media to connect with online communities, visit www.dell.com/conversations.

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit http://www.dell.com/, or to communicate directly with Dell via a variety of online channels, go to http://www.dell.com/content/topics/global.aspx/corp/en/community?c=us&l=en&s=gen. To get Dell news direct, visit http://www.dell.com/content/topics/global.aspx/corp/pressoffice/en/rss_howto?c=us&l=en&s=gen.

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