Love Love Love

I would like to share this video to everyone. I watched it and I liked it and I remembered the time when Jelle sent me a picture of him showing a picture with some scribbles in it. He took a picture of him using his webcam holding a paper with a heart and 1 month written in it. It was such a simple yet sweet gesture and that is extremely priceless.

The idea was to position Schweppes as the “Adult” soft drink. So we created films that Adults would connect with and want to share with other adults. This film 'Signs' told the beautiful story between a man and a woman who communicated to each other in opposing office blocks by holding up simple signs, they never talked. Schweppes branding was weaved within the film as was the Schweppes mnemonic device “schhhhhhh'. In 4 weeks The 12 minute long branded film is fast approaching a million views on Youtube and is the 57th top rated film on Youtube, ever.

Type of Entry: Viral Advertising
Category: Viral Video
Title: SIGNS
Advertiser/Client: COCA-COLA EURASIA
Product/Service: SCHWEPPES
Entrant Company: PUBLICIS MOJO Auckland, NEW ZEALAND
Advertising/Web Design Agency: PUBLICIS MOJO Auckland, NEW ZEALAND



As of this writing, this video already has 2,220,460 views.

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