Dell and OPI Forged Forces

Dell announced a unique relationship on October 7 that resonates with most of it's female employees. Dell is partnering with OPI, the world’s No. 1 maker of high-fashion nail lacquer. Starting next month, you will be able to personalize your Dell laptop or Inspiron Mini with one of 20 OPI classic colors, like “I’m Not a Waitress” and “Princesses Rule!” plus six Holiday Collection colors like “Dear Santa.” Dell has posted a few sample images in the Dell Flicker account, and the full collection will be revealed next month.

The company is partnered up with “renowned nail lacquer experts” OPI (which has a storied history in predicting fashionable colors for upcoming seasons, according to those in the know), and that means there’ll be 26 new colors and patterns in the Dell Design Studio for you to pick from the next time you buy one of Dell’s various adequate laptops. Colors will include 20 “classics” like “I’m Not Really a Waitress” (pictured), as well as some seasonal shades like “Dear Santa,” “Merry Midnight” and “Smitten with Mitten.”

The OPI color options for Dell Mini, Inspiron and Studio laptops will be available in the Dell Design Studio at Dell.com first in the U.S. and later in other countries. Select OPI colors also will be available at many retailers.

The News: Exclusive Dell-OPI partnership brings bold colors to laptops Exclusive OPI color choices offered through Dell Design Studio OPI to offer best-selling shades plus seasonal colors in dynamic gallery Quotes: "Dell and OPI's offerings are a fresh collision of style and power, color and technology," said Rachna Bhasin, general manager, partnerships and personalization or global consumer. "OPI's high style and Dell's award-winning technology combine to offer people stylish options that deliver the ultimate combination of color and connectivity on the go." "Beautiful nails really are the ultimate accessory to any look," said Suzi Weiss-Fischmann, OPI Executive Vice President & Artistic Director. "And now, with Dell laptops that coordinate with OPI Nail Lacquers, you can match your nails to your emails!" About Dell Design Studio Design Studio is an interactive gallery of original contemporary artwork commissioned exclusively for Dell.com that gives individuals nearly unlimited potential to turn their laptop into a work of art. The easy-to-use and intuitive Design Studio was introduced in December 2008 and quickly gained popularity. Design Studio offers more than 300 creative and colorful personalization options. Featured artists include: Tristan Eaton (News - Alert), Siobhan Gunning, Bruce Mau, Mike Ming, Guillaume Wolfe, Jason Bacon, Brittany Waldner and Derek Welch, among many others. Also included in the design options is artwork from Major League Baseball teams and from (PRODUCT) RED, which contributes to The Global Fund, which helps fund AIDS programs in Africa.

Design Studio also represents a new way to shop for your personal computer and tailor it to reflect your style. With Design Studio, online shoppers simply walk through a gallery of portraits and can choose to apply a design, change viewing angles, zoom in on details and read a short bio that explains the artist's work.

You may click this link for more pictures.

"Dell and OPI's offerings are a fresh collision of style and power, color and technology," said Rachna Bhasin, general manager, partnerships and personalization or global consumer. "OPI's high style and Dell's award-winning technology combine to offer people stylish options that deliver the ultimate combination of color and connectivity on the go."

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