HOW AND WHY TO CREATE A MEDIA KIT FOR YOUR BLOG + MEDIA KIT GIVEAWAY

2:42 PM

I've been blogging for several years now but I just recently realized that I've never done more than the usual post sharing and tweeting to market my blog. My subscriber numbers have tanked but I am still grateful for all those who has stayed and still read my blog through the year. I have encountered several phases of hiatus and there were also times when I thought of making this blog private or just give it all up completely.

I've attempted to start a new blog on another platform but it fizzled before I could even launch it. I still own the domain name but I'm not sure if I still want to renew the ownership. For now, my focus is to relaunch this blog and begin to extensively market it and attempt to create a blog that would be a helpful resource for stay-at-home moms like me who's currently enjoying life outside the corporate world. I've recently started homeschooling my toddler and that's pretty exciting and at the same time challenging. You see, I've never imagined myself to be a teacher to young kids because my exposure was mentoring professionals in the corporate environment.



I did a substantial amount of reading self-help guides on how to increase readership and start monetizing my online presence and I learned that I have been missing a very important element in my blogging journey - I don't have a media kit. I have created media kits for my blogger friends but I've never really got my hands into creating my own. How ironic!

I am giving away a bespoke media kit to 2 of my readers so they can jumpstart their blogging careers with me. Please read along for the details of the giveaway. 

SO WHAT IS A MEDIA KIT?

In the world of blogging, a media kit is a document that outlines the key information as well as the numbers/statistics about your blog. A media kit comes in handy when talking to potential advertisers or brands that you want to collaborate with. It gives the advertisers and brands a bird's eye of what your blog is all about as well as it's performance. It also gives them a peek into what articles you write and your readership. Media kits also contain past brand partnerships, social media information/influence. The media kit is not the end all and be all for a blogger but it is definitely good to have when you plan to collaborate with a brand. It makes you and your blog look  professional and also gives the potential advertiser a reason and a motivation to work with you.


Here is the media kit I created for Two Monkeys Travel


I contributed an article to the Two Monkeys Travel Group blog last year. If you are curious to know the things I learned from my Danish husband then it will be worth the read.

WHAT SHOULD YOU INCLUDE IN YOUR MEDIA KIT?


1. Information about you (the blogger/site admin) and your blog.

Your prospective clients or PR contact will be interested to know about the person who maintains and writes the blog posts when you reach out to them. It is important that you include how old the blog is,  your niche, what topics are covered by your blog posts as well as information about your writing experience and any other information you deem interesting to your target advertiser.

I recommended including your photo as well as your brand or blog logo. Tie this element to the other graphics in your media kit to make it more appealing and easy to the eyes.

2. Make the numbers talk. 

Brands/advertisers will almost always gravitate towards this information when they look at your media kit. Your blog numbers equates to your job experience and accomplishment when employers look at your resume. Statistics may not be the end all and be all, however, business decisions on the advertisers part may be based solely on this. Your numbers tell the brand how wide your reach is and who are your blog audience.

Numbers to show may include some if not all of the following:

  • Your blog subscribers - newsletter, social media, subscriptions
  • Page views - you can show the monthly data
  • Unique visitors - you can show the monthly data as well
  • Domain Authority / Page Authority 
  • Bounce Rate - this can be optional 
  • Reader demographics
Don't attempt to explain your numbers in your media kit - just show the figures. If there is a need to explain your numbers, do so in an email when you send out the media kit. 

Here's an example of a media kit I created for Badet of The Misis Chronicles where she opted to show her monthly unique page views in line with her social media accounts data: 




3. Share feedback from past clients. 

You may also include feedback from clients that you have worked with in the past. Another option is to showcase the brands that you have worked with and display their logos as part of your media kit. It is a great way to show the brand your experience. Of course, if your client sends you a glowing feedback then by all means, share it. If you are familiar with the testimonials about a book author's work which is often displayed in the first few pages of a book then that's how it looks.

4. Options of working with you. 

This is where you list down the collaboration options available when working with you. Of course, there's a myriad of possible collaboration options but try to choose and highlight only that which you are most inclined to do.

The options include but not limited to:

  • Sponsored Posts
  • Sponsored Giveaways
  • Leaderboard, Sidebar and Footer Ads
  • Social Media Promotion/Mentions
  • Product Reviews
Do not mention your rates in your media kit, instead, do this in your rate sheet. The media kit and the rate sheet are two different things. Usually, the media kit contains general information while a rate sheet contains a more detailed set of information which includes how much your services may cost. 

5. Contact Information

Your media kit should also contain your contact information and the best method to reach you for any question and other forms of inquiry. 

Now, we've come to the giveaway part of this article. Yay! If you want me to create a media kit for you because you just don't have the time to make one, please go and join. This giveaway is open worldwide. 

a Rafflecopter giveaway

Have fun blogging!




You Might Also Like

19 comments

FREE PRINTABLE

WE'RE ON FACEBOOK

TWITTER

MY INSTAGRAM FEED: @KTNIELSEN24

Subscribe